On 9 May 2019, ITC, through its T4SD program and in coordination with ADEX, officially launched the T4SD Hub program. The event included both the Swedish Ambassador, Anna Ferry, and the Vice Minister of Strategic Development of the Natural Resources of the Ministry of Environment, Mr. Gabriel Quijandría, as speakers. It also counted the participation of leading entrepreneurs in sustainable trade and representatives of the Ministry of Foreign Trade and national banks. Over 100 people attended the event, among which were business people, representatives of associations, cooperatives, public institutions and international cooperation. Adex and the T4SD Hub signed the cooperation agreement, highlighting the mutual interest in helping MSMEs to enter sustainable markets and provide them with tools that link them to “green markets”.